About
About Tru.
Tru is a Dubai home-maintenance subscription. AC, plumbing, electrical, handyman and emergencies — handled by a salaried team, logged on every visit, signed off when the work is done.
Standards we hold
UK-trained, internationally certified.
Tru's technical leadership trained in the UK under the country's electrical and trade-quality standards, and operates in Dubai under international engineering and safety bodies whose standards inform local regulations.
City & Guilds, UK
City & Guilds Level 2 & 3 Electrical
Trained to BS7671, the British wiring regulations standard. The qualification most UK residential electricians hold.
NICEIC and FMB, UK
NICEIC + Federation of Master Builders
Previously registered with the UK's leading electrical certification body and master-builder trade association — the framework that shaped how Tru's technical leadership approaches every job.
TrustMark, UK Government
TrustMark — Government Endorsed
Previously Government Endorsed under the UK's only residential trade quality scheme — the consumer protection standard that defines Tru's leadership approach to accountability.
UAE Local Regulatory Standard
Advanced Electrical Training
Local code training on top of UK foundations — what's wired in Dubai isn't always wired the same way.
IOSH, International
IOSH Managing Safely
Occupational-safety qualification used across UK construction and trades. Embedded in how we run every visit.
ASHRAE Falcon Chapter, UAE
ASHRAE Associate Member
ASHRAE's HVAC and indoor-air standards are written directly into Dubai's building regulations.
NADCA, International
NADCA ACR-2025 Standard
The most rigorous international HVAC cleaning benchmark. Every AC service we carry out follows this standard, photographed and logged on every visit.
Operating licences
Licensed in Dubai.
Property-maintenance work in the UAE is governed by overlapping licensing regimes from Dubai Municipality and the Department of Economy & Tourism. Tru operates under each of them, and partners with separately licensed specialists for water-tank disinfection and DEWA-connected electrical works.
Dubai Municipality
Consultants & Contractors Register
Company-level registration covering electromechanical, sanitary, and general contracting scopes.
Department of Economy & Tourism
Commercial Trade Licence
The underlying licence to operate as a maintenance company in Dubai.
A unified Contractor Register, established under Dubai Law No. 7 of 2025, comes into effect on 8 January 2026. The licences above will migrate under it; we re-verify our enrolment ahead of each renewal.
How we work
How we work.
Documented
Every visit is logged, photographed, and signed off. Your home gets a paper trail.
Salaried
Our technicians are on the payroll, not contracted out. The person who came last time is the person who comes next time.
Accountable
You don't pay for the same fix twice. If something we serviced fails within the year, we come back free.