Coral feature wall
The board called for the wall to be repainted from the sample green to a warm coral, white square tile to mid-height. That is what we built.
Renovations & fit-out
TruCo renovates villas and fits out commercial spaces to a finished standard, then keeps them that way afterwards. Every finish specified up front, delivered by our own team.
Renovations across Dubai · Commercial by consultation
A decade
Of British site experience
12 months
Workmanship guarantee
Every job
Logged, photographed, signed off
Deposit-ready
Handover standard
Design & build
Twenty-five years of retail and hospitality design on one side, a decade of UK site experience on the other. The same two people are on the job from the first drawing to the last service visit.
Twenty-five years designing the spaces where luxury brands meet their customers, across the GCC and Africa. Formerly Retail Design & Visual Merchandising Director for Dior Beauty at LVMH in Dubai, where he built and vetted the fit-out contractor network used across the group's beauty brands.
Since 2019 he has run his own consultancy, delivering GCC boutique renovations and concept rollouts for Messika Paris and Boucheron Paris, alongside private luxury villa renovations. TruCo is his delivery team.
A decade in the UK as a qualified electrician, running his own NICEIC-registered, TrustMark Government Endorsed and Federation of Master Builders accredited building company. He built TruCo on the same standards.
On a renovation that means our own team, work built to the standard he trained to, logged and photographed throughout and signed off at handover. IOSH Managing Safely qualified, ASHRAE Associate Member, and trained to UAE local codes on top of the UK foundations.
Renovations
Renovation earns its keep on day one. The maintenance plan keeps it that way, and it stays with TruCo whichever way the work came in.
Residential
For homeowners, landlords and agents
At handover: the same team keeps it this way.
Commercial fit-out
For brands, operators and landlords
After opening: a store support plan across your sites.
Selected work
A recent full renovation, room by room. Each finish was specified on a design board first, then built to match. The plan on the left, the delivered room on the right.
The board called for the wall to be repainted from the sample green to a warm coral, white square tile to mid-height. That is what we built.
Walls and floor fully tiled in the specified mosaic, with matt-black brassware and a floating basin.
Large-format Moca walls over a 20×20 3D-cube pattern floor, drawn on the plan and set on site.
01
We walk the property and scope the work, then put the number in writing before anything starts.
02
Every finish is specified up front — paint, tile, layout — so there are no surprises on site.
03
Our own team and vetted crews build to the plan, logged and photographed throughout.
04
The same team maintains it after handover, booked per visit, so the property stays finished.
Design concepts
Visualisations from our design studio — not yet built. Every renovation is drawn to this standard before a wall is touched, so you see the room before we start it.
Specialist finishes
Two mineral finishes, applied by hand over the surfaces you already have. We bring the samples to the property and agree the tone in the room.
Seamless hand-applied cement at 2 to 3mm, with no joints and no grout lines. For feature walls, floors, wet rooms and staircases.
Microcement in detail
A breathable mineral finish with soft, cloudy depth that shifts as the light moves through the day. Built up in thin coats by hand, for feature walls and whole rooms.
Limewash in detailWhat's covered
An agreed scope, quoted in writing before we start. We prepare properly, finish cleanly, and hand back a property that's ready to re-let.
Backed by a 12-month workmanship guarantee. After handover the same team that built it keeps looking after the property, booked per visit. We don't hand over and disappear.
Where we renovate
We take renovation work across Dubai. These are the communities where the villas are at the age it starts to pay for itself, and where we can tell you what to expect before we walk in.
Nad Al Sheba Villas
Around 1,570 Nakheel villas, handed over in 2018 and 2019. Seven years on, most of them do not need gutting. They need the surfaces bringing up to date, and that we can do over what is already there.
Meydan
The larger villa addresses around Meydan and Nad Al Sheba, most of them now well past developer warranty. Big homes, several floors, and the finish is usually the part that has aged fastest.
The Lakes
Emaar villas that have been standing for twenty years. Sound houses on mature plots, with kitchens and bathrooms from a different decade. This is proper renovation age.
Jumeirah Park
Nakheel villas handed over from 2012, on plots big enough that the work is worth doing properly. Thirteen years in, these homes are hitting their first real renovation.
Start here
Residential or commercial. We'll come back within one working day to scope the work and talk through the quote.